Author of the popular Jive blogpost, "3 Seashells" of Notification Management in Jive 5, Demystified! by Ryan Rutan of National Instruments outlining the Jive What Matters interfaces in the Jive Engage Platform.  More specifically, articulating the importance of notification management in social software as it relates to successful adoption and implementation longevity.

Special thanks to Johanna Devereaux Hedges, a talented writer and friend, who helped polish this article into its final state!